Monday, August 31, 2026 / by Shane Kilby
You budgeted for the commission. Most sellers stop there. Here's what else comes out of your check before you ever see it.
When you decided to sell, you did some math. Sale price, minus what you owe, minus the commission. That's your number.
That number is wrong. Not because the commission is wrong. Because it's the only cost you counted.
Almost every seller runs the same calculation. Price minus payoff minus commission equals what they walk away with. Then, closing comes, they look at the settlement statement, and there are lines on it that nobody warned them about.
Here's how common this is. Realtor.com surveyed people planning to sell this year. 83% expect to get their asking price or more. They're confident. But only 39% expect to make any concessions at all.
Then look at what actually happened. Redfin tracked closed sales this May: 46.2% of sellers gave the buyer a concession. Highest May on record.
So sellers are underestimating that one line item by about seven; ...
Read More
Friday, August 28, 2026 / by Shane Kilby
There are two buyers for your home, and they want opposite things. Finishing the work earns about 3%. Not finishing it costs 14%.
You're standing in your kitchen looking at cabinets you've been meaning to replace for years, and now you're selling, and the question finally has a deadline on it. Is it worth doing?
Most sellers treat this as arithmetic. Spend some money, get some money back, hope the second number is bigger. But that framing is what gets people into trouble, because a repair isn't really a line item. It's a decision about who you're selling to.
There are two buyers, and they want opposite things from you. One wants to sign, move in, and never think about the kitchen again. The other wants your kitchen precisely because it's dated, because that's where the discount lives. Both are shopping right now. Both close on houses. The problem is they want opposite things, and you cannot hand them the same house.
Both buyers come with a price tag, and the two tag ...
Read More
Wednesday, July 29, 2026 / by Vyral Marketing
The market has slowed, but well-priced homes are still selling in under two weeks. The ones who sit are usually making the same three mistakes.
Two identical homes can hit the market on the same day. One goes under contract in a week. The other is still sitting two months later, watching price cut after price cut. The difference usually comes down to three things, and none of them is luck.
The national picture shows homes taking a median of about 32 days to go under contract, according to the National Association of Realtors. That's faster than the pre-2020 norm, but slower than the pandemic frenzy when homes sold in days, and the trend has been lengthening as buyers take more time to decide. Inventory has been growing, so buyers have more choices than they've had in years, and the days of blind bidding wars are mostly behind us. But well-priced, well-presented homes are still selling quickly, often within the first two weeks.
That's the key thing to understand. When t ...
Read More
Tuesday, July 7, 2026 / by Vyral Marketing
Home prices are stable, rates have improved from last summer, and inventory is finally growing. Here's what it all means for buyers and sellers this season.
If you've been paying attention to real estate headlines this summer, you've probably noticed they can't seem to agree on much. One says the market is slowing down. The next says prices are climbing. Someone on the news is still predicting a crash, and meanwhile, your neighbor just sold their house in a week.
So what's actually going on?
I pulled the latest national data to cut through some of that noise, because the real story this summer is actually pretty straightforward once you look at the numbers.
Home prices are steady. The national median home price is sitting at $417,800 right now, which is up less than 1% from last summer. That's a far cry from the double-digit jumps we saw during the pandemic, and it's not a correction either.
"Through all of that noise, real estate has remained remar; ...
Read More
Sunday, June 21, 2026 / by Vyral Marketing
If your home has been sitting with no offers, there are really only three things to look at. Here's how to figure out which one it is and what to do about it.
You listed your home three weeks ago. The photos look great, the price feels right, and you were expecting calls. Instead, your agent keeps delivering the same update: no new showings, no offers.
If that sounds familiar, it's worth understanding why before more time passes.
The landscape has changed. According to Redfin, over half of listings right now are sitting for 60 days or more without going under contract. Buyers have more choices, more time, and more reason to be selective.
The homes that are selling are the ones that get three things right: price, presentation, and visibility. If yours isn't getting attention, one of those three is almost always the gap.
1. Getting showings but no offers? The price is probably off. If buyers are walking through your home and leaving wi ...
Read More